Printed Neck Labels

Clothing labels are an extremely important element to any brand. They help to separate you from your competitors. Neck labels printing is perhaps one of the hottest trends in apparel manufacturing and promotional apparel industry today.

Are you developing your own brand and looking to take the next step and have the labels custom printed with your own branding? If you are retailing out your designs you can’t beat having the neck labels reflect your brand identity rather than that of one of the major mills. Neck label printing is a method of labeling t-shirts by printing the size and care information directly onto the fabric of the garment.

So what are the advantages of using this method over traditional sewn-in labels?

First, printed tags are preferred by the consumers. The tags are “soft hand” – soft and flexible, barely noticeable on touch. Second, you don’t have to order ready-made woven labels which reduces lead times and cuts down the need for carrying bulk label stock. This method is also ideal for smaller production runs or for jobs when you don’t have time to get woven labels made. Lastly, tags and neck labels are a great way of creating a unique, branded product and building brand awareness.

Cost of a printed tag is much lower than that of sewn-in label or thermal transfer label, which makes production much more economic, especially for long runs.

Apparel manufacturers started looking for alternatives to sew-in t-shirt labels and garment tags several years ago, mainly because they were trying to make the consumer more comfortable in their clothes. Create a truly unique brand, make it known and make your product stand out from the crowd.